Course Description

Profit From Free Media

In this course you will learn

•3 things you need to prepare to get the most from media

•3 strategies to define your message for media

•1 critical key to success when working with media

•2 Best Opportunities to work with the media

•How to capitalize on media needs to get media attention

•Use alternatives to the news release

Plus, I will share my Media Plan Template which you can use to develop your own media plan.

Remember - everything I share with you is based on more than 20 years of real life experience working with local, national and international media to build my own brand.

Start profiting from free media to grow your brand and your business today.

I guarantee that at least one of the ideas you learn from this course will be immediately actionable and will more than pay for the cost of the course.

Just imagine.

You’re watching yourself being interviewed on national television.

What would that do for your brand and your business?

And all this without spending a penny on advertising and promotional products!

Make it happen now.

p.s. I look forward to seeing you on the news!

Sleep Expert, Author, Professional Speaker

Carolyn Schur

Click to edit course descriptionI’m Carolyn Schur, Sleep Expert, Author and Speaker.I work with shiftwork workplaces to promote health and well being and reduce absenteeism, injuries and health costs. I've worked with organizations across Canada and the US for more than 20 years. I also help those who have insomnia. I've written 4 books about sleep, shiftwork and fatigue in the workplace and am often called upon by the media for expert comment.

Course curriculum

  • 1

    Course Overview

    • Introduction.pdf

  • 2

    Ready: Part One

    • Get Ready! Part One.pdf

  • 3

    Ready: Part Two

    • Get Ready! Part Two.pdf

  • 4

    Get Set! Part One

    • Get Set! Part One.pdf

  • 5

    Get Set! Part Two

    • Get Set! Part Two.pdf

  • 6

    Get Set! Part Three

    • Get Set! Part Three.pdf

  • 7

    Go! Get Media Part One

    • Go! Part One.pdf

  • 8

    Go! Get Media Part Two

    • Go! Part Two.pdf

  • 9

    Review & Bonus

    • Review & Bonus

    • Media Plan Template